There are very obvious ethical dimensions here too, about automating humans out of work – or, conversely, about automating the function of humans within working environments.. We’re not charging headlong into some dystopic future.
Collaboration and engagement with the client in an open, exploratory way was critical to managing this complexity.. Much contemporary design practice seeks to reduce complexity through specialisation –fragmenting responsibility until nobody has a clear view of the whole.Our approach was to embrace this complexity, viewing it through the lens of value drivers to find and bridge the gap between the existing and desired state.. As explained in our book.
Design to Value., “each project is unique, but an ethos and approach prevail.You focus on what you want the project to do, how it should best function and who it should serve - rather than a specific material outcome.”.
This may sound obvious but it’s a long way from what often happens.Client briefs by nature tend to be quite detailed and prescriptive, with the designer’s role limited to converting the brief into a good design with deviation from the brief discouraged.
It was only by challenging the brief and focusing instead on value, and the barriers to value, that we were able to achieve the best possible outcome for our clients.. Our involvement in two recent FOYA award-winning projects is testament to both the commitment of our team and the transformational impacts that Design to Value can bring..
Learn more about our recent projects.to watch the full session on Autodesk's website..Professor John Dyson spent more than 25 years at GlaxoSmithKline, eventually ending his career as VP, Head of Capital Strategy and Design, where he focussed on developing a long-term strategic approach to asset management..
While there, he engaged Bryden Wood and together they developed the Front End Factory, a collaborative endeavour to explore how to turn purpose and strategy into the right projects – which paved the way for Design to Value.He is committed to the betterment of lives through individual and collective endeavours.. As well as his business and pharmaceutical experience, Dyson is Professor of Human Enterprise at the University of Birmingham, focussing on project management, business strategy and collaboration.. Additionally, he is a qualified counsellor with a private practice and looks to bring the understanding of human behaviour into business and projects.. To learn more about our Design to Value philosophy, read Design to Value: The architecture of holistic design and creative technology by Professor John Dyson, Mark Bryden, Jaimie Johnston MBE and Martin Wood.
Available to purchase at.At Bryden Wood, our work spans many sectors at the leading edge of technological innovation.One rapidly growing sector with a pivotal role in the global energy transition is the construction of lithium-ion battery manufacturing plants for electric vehicles (EVs)..